You pay per click
When a shopper clicks through to your product page, you pay the cost per click for that category. You set a bid and a daily budget, and the budget cap is enforced hard.
For merchants
Reach shoppers at the moment they're comparing
PriceReviews reaches over three million UK shoppers every month, and they arrive with a specific product in mind. Send us a product feed or connect our API, set a cost per click, and you pay only when a shopper clicks through to you.
the UKPrimary market
3M+UK shoppers reached every month
Not for salePosition in a comparison, at any price
15p to 40pCost per click, floor to working rate
How listing works
One commercial model, not a menu. You are never charged to appear, only for the clicks you get.
Bids don't buy position
Your bid sets what you pay, not where you appear. Offers are ordered by the total price you send us, computed from the feed. There are no paid slots to buy instead, so a better price is the only route up the page.
Stop or pause any time
Pause a category or the whole account from the portal and it takes effect on the next refresh. There is no contract to exit.
High intent, low price
A shopper on a comparison table has already chosen the product and is choosing who to buy it from. That click costs a fraction of the equivalent on Google Shopping or Amazon PPC, and it arrives much closer to the purchase.
Two ways to connect
A product feed
Publish a feed at a URL we fetch daily, or push changes to us as they happen. If you already produce a Google Shopping feed you are most of the way there.
Our API
Integrate directly and update prices and stock as they change on your side, without waiting for a daily fetch.
An intro call first
We would rather talk before you build anything. One call covers which route suits your stack, what your feed needs to contain, and what your categories are worth, and it saves the week that guessing costs.
What it costs
You pay per click. Floors start at 15p and run to 19p depending on the category, and a realistic working rate is 25p to 40p. There is no charge for an impression, no charge for a click we cannot verify, and no minimum term.
That is materially cheaper than buying the same shopper on Google Shopping or Amazon PPC, where a retail click in these categories routinely costs several times as much. You are not bidding against every advertiser in the auction, you are paying for a click from a page that already exists.
The clicks are also late-stage. Nobody lands on a comparison table to browse: they have chosen the product, they are picking a retailer, and the next thing they do is buy. You are paying for someone with their card out, not someone at the top of a funnel.
Cost per click within the band follows what a category earns per order, and we quote your actual rates on the intro call once we have seen your catalogue.
Indicative cost per click by category
| Category | Commission band | CPC floor | Working CPC |
|---|---|---|---|
| Health & Personal Care | Highest, up to 10% | £0.19 | £0.34 to £0.40 |
| Electronics | Low rate, large basket | £0.19 | £0.32 to £0.40 |
| Garden | Mid to high, around 8% | £0.18 | £0.30 to £0.38 |
| Automotive | Mid, around 4.5% | £0.17 | £0.29 to £0.36 |
| Wearables | Low rate, mid basket | £0.17 | £0.28 to £0.36 |
| Footwear | Mid, around 4% | £0.16 | £0.27 to £0.34 |
| Printing and consumables | Low, around 2% | £0.15 | £0.25 to £0.31 |
| Everything else | Mid, around 3% | £0.16 | £0.26 to £0.33 |
What we won't sell you
Position in a ranked comparison, at any price. If a competitor tells you they bought the top spot on a comparison site, that is a fact about them, not a service we offer.
Category sponsorships or takeovers. We don't sell a category, and no brand can own one.
We say this up front because it is also what makes the listing worth having: shoppers trust the ordering, so they are still reading when they reach your offer.
Getting started
1. Tell us what you sell
Send your catalogue scope, target market and a feed URL if you have one, using the form below.
2. We check fit and validate
We check your products map to pages we already run, verify your links open real product pages, and send you a report of anything we had to reject.
3. Go live
Your offers appear on matching product pages as soon as your feed validates and your bids are set.
4. Set bids and pay per click
Set a cost per click and a daily budget per category. The budget cap is enforced hard, and you are billed monthly in arrears on verified clicks only.
Register
Tell us a little about your business and we will get back to you within 24 hours to arrange an intro call and quote your categories.